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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Help them without expecting anything in return: Look for consumers who are having trouble online.

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The best way to generate more sales, said Jenkins, is to talk to your existing customers and prospects. Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...