After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. Giving the user what they need now: Mobile users tend to be further down the funnel than desktop searchers.
What is the average life of an app on a desktop? Think of MS Word as a desktop comparison) Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine...
If we consider Microsoft's reach onto the desktop and through the Xbox console, they have access to a large percentage of searchers – they just haven't been able to win their hearts and minds … yet. The reason I got excited by this move was that...
Google has reported that 40 percent of mobile searches are local (compared with 20 percent on desktop). Google offers something similar with its Local Extensions that let national businesses upload individual store information so that nearest...
Data is going to drive marketing strategies across platforms –are consumers searching, interacting and navigating through sites on mobile differently than on their iPad or desktop, at what time of day and for how long?
Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are using their phones when seeking services, like restaurant recommendations, products reviews etc. Many new factors are influencing app store...
After looking at assorted spreadsheets, projected mobile ad revenue figures, search query volume, and other inputs, it came time to compare desktop search volume. After plotting out the figures, something interesting emerged: mobile local search...
The entire Summer of Speed video was produced over one weekend, and the final cut was on Antal’s desktop two weeks later. Right around the same time I started working at the Experience, Google was coming out with amazingly powerful tools that...
Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign. Also, many websites are not optimized for smaller screens, and should not be buying smartphone...
Harvesting the voice of the customer is a huge challenge for a large advertiser – with many websites, in many countries, in many languages, and across multiple devices – mobile, tablet, and desktop. Note that this is different from “dynamic content...
Mobile web adoption is expanding eight times faster than the desktop Web did two decades ago. If you've done a search on a mobile device, most of the results are powered by Google Places or Yahoo Maps.
Be it word processing and spreadsheets, SaaS, email, mobile, desktop platforms, mobile platforms, search (of all types), and on and on, they're going too far too fast and making it difficult for anyone to compete or innovate.
Jonathan Rosenberg, SVP of product management at Google, chimed in with an example of how the dynamics on mobile phones will be different than desktop search. Here's Rosenberg's example of why local mobile will trump desktop search: "One of the...
Microsoft Unveils AdCenter Desktop BetaPosted by Kevin NewcombThe tool extends the capabilities of Microsoft online tools for adCenter, especially in the areas of bulk campaign management, research tools, and "Creation Wizard" functionality for...
Microsoft still has control of the desktop – would it have made more sense for them to invest the money in building an application that pushes content right from the desktop into social media? One reason Google is so powerful is that in many places...
Dealing with these challenges is the fundamental difference between mobile search marketing and regular search marketing for the desktop. Even phones with PDA functionality do not offer the ease of entry so familiar to desktop searchers – the user...
Do Google Ads belong on a company desktop? Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community...
