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  1. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just a keyword. Last July, Google made a radical change with the debut of enhanced...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Somebody who has previously purchased who looks for a brand term from a desktop/laptop in the evening is a good likelihood for another purchase. With every campaign I have enhanced, the recommended bid adjustment from Google was correct only one time.

  4. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. Giving the user what they need now: Mobile users tend to be further down the funnel than desktop searchers.

  6. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    If we consider Microsoft's reach onto the desktop and through the Xbox console, they have access to a large percentage of searchers – they just haven't been able to win their hearts and minds … yet. The reason I got excited by this move was that...

  7. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The entire Summer of Speed video was produced over one weekend, and the final cut was on Antal’s desktop two weeks later. Right around the same time I started working at the Experience, Google was coming out with amazingly powerful tools that...

  8. The Art of Winning on AdWords - Lessons from Moneyball

    Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign. Also, many websites are not optimized for smaller screens, and should not be buying smartphone...

  9. Smarter Marketing and the Weak Link In Its Success

    Harvesting the voice of the customer is a huge challenge for a large advertiser – with many websites, in many countries, in many languages, and across multiple devices – mobile, tablet, and desktop. Note that this is different from “dynamic content...