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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    How is organic search contributing to the acquisition of new visitors to the top of the funnel? The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together.

  2. How to Decipher Your Competitors Digital Marketing Strategy

    Does it direct to a landing page focused on acquisition or customer retention? Customer Acquisition Customer Retention vs. Does your competitor have ads showing for search queries that contain ‘ customer service’ or ‘file a claim’ or any other post...