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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data...

  2. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Traditional link building can be made drastically more effective by tying in some strategic paid promotions. Knowing what gets the best responses and strategically planning ways to do more of what works and less of what doesn’t allows for the most...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. As Executive Director, Deby Snodgrass led a team that...

  4. Search Marketing & the Fine Art of Nexting

    The next powerful set of words is the story of the description lines: “Make your opponent wish they never messed with you! What are the most powerful words in your ad? The powerful words in the ads we looked at earlier clearly telegraph some...

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine is a good and more cost effective alternative to paid news services such as PRWeb. PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and...

  6. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Remarketing is one of the most cost-effective strategies out there," he said. Right around the same time I started working at the Experience, Google was coming out with amazingly powerful tools that enable smaller companies like ours to play in the...

  7. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    For service businesses such as law, consulting, or medicine, paid search advertising is often one of the most effective ways of increasing lead flow. This method is highly effective in tracking actual calls to campaigns, but leaves one burning...

  8. SEMPO Tells Government: Don't Censor Search Engines

    But for the competition to be effective, it must exist and be at least somewhat fair; a man with a pickup truck can't start competing with UPS just because he has a will to. The cost to an individual to switch is extremely low, and therefore Search...