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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. There are tons of tools out there for gathering data and guiding...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  3. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. But it can be a difficult area to manage, especially if your business has thousands...

  5. Baidu Building Powerful Computer Cluster

    Beijing-based Web services company Baidu is reportedly building the world's "largest and most powerful computer cluster" in order to improve image recognition in search. The cluster will have about 100 billion digitally simulated neural connections...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  7. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...