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  1. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Facebook users respond best to words such as "Inspires," "Discounts," and "Submit" Google+ users take action on words such as "Share," "Promote," and "Increase.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Google is all about giving users as much relevant and useful information as possible.

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. The Power of Yelp Yelp does offer some recourse in responding to users who post negative...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Is YouTube abusing their power, or is it really best for users? If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists.