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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Each of these users necessitated a different web experience. Users of all technology levels and specializations...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. Google AdWords Adds Consumer Rating Annotations

    These annotations—which need no setup—help drive website traffic with the power of consumer opinion," AdWords said in its help files. If you've been wondering what Google intends to do with the information it's collecting from users about brands...

  4. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office.

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. Taking advantage of these three power play that enhanced campaigns delivered. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad copy, whereas...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. It's now possible to combine the power of Custom Audience targeting with...

  7. Future of Search & Content Marketing: Expand Your Mindset

    So we have the devices, and within them, the media to deliver the message and the power of stories. While major search engines will continue to be important, MacGurn predicts it will be “the death of a thousand paper cuts” as the big players take...