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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. The company's first step included implementing and integrating marketing automation, analytics, third-party...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. The process starts with Google and discovering the user's favorite social...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The power of Google Now as a movement toward predicting a user's needs, rather than reacting to them, is a big shift in 2013. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to...