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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. The company's first step included implementing and integrating marketing automation, analytics, third-party...

  2. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Nearly every craft uses tools to get the job done. Here are their top recommendations for 27 free, must-have tools for PPC success.

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. To do this I will utilize a small handful of other tools, many of which are...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Pinterest, SnapChat, and Instagram are just a few examples of those that have found staying power. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    She has witnessed first hand the power of digital and will provide insights for businesses to "engage, convert and delight loyal consumers. Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service...