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  1. The Rise of the User Experience Marketer

    I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can...

  2. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. This in itself demonstrates the power of hoaxes (as does the previous example). To connect with your core audience you need to understand their needs, give...