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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. The new breed of social influencers has just as much power as a traditional journalist, but they...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank.

  3. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. This in itself demonstrates the power of hoaxes (as does the previous example). To connect with your core audience you need to understand their needs, give...