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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. The new breed of social influencers has just as much power as a traditional journalist, but they...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank.

  4. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. This in itself demonstrates the power of hoaxes (as does the previous example). To connect with your core audience you need to understand their needs, give...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. Klout: It may be famed as a social influence measurement tool (and can be...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics "power users" are typically accessing advanced segment capabilities of GA, Pahlavan said. New Unified Segments Tool There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more...