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  1. Google as Your Identity Provider: Where Are We Now?

    Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.

  2. Founder Berners-Lee Sees Social Media Corrupting His Intent For The Web

    Wireless Internet providers are being tempted to slow traffic to sites with which they have not made deals. An important line exists between that action and using the same power to discriminate. Berners-Lee is a major proponent of open source and...

  3. Using Your Phone As Your Credit Card Could Be Coming To U.S. Soon

    The long-standing barrier blocking wireless providers from launching mobile payments has always been credit. The biggest part of this is the increased power of mobile technology. In a move that could one day replace wallets with mobile phones...

  4. Conference Agenda Posted for SES London 2011

    Learn what's available in this informative session that is especially geared toward beginners, including details on programs from major providers and advice on how to succeed. Advanced PPC tactics can actually be more fun than basic ones, because...

  5. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in the USA and Canada, this may be an opportunity to more effectively reach more users than ever before via a comprehensive multi platform paid search...

  6. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. Some of the world's leading brands and advertising agencies...

  7. Social Media Madness -- The Sweet 16, Part 2

    They're victims of their own success as entertainment providers crack the privacy whip. Just like with DMOZ a few years back, the people who have earned editor status have too much power and they love to use it.

  8. You Can't (NOT) Afford to Invest in SEM Analytics

    But more importantly, Zaharias noted that events like this could push providers toward industry-wide SEM service level agreements, which of course would be a positive for advertisers. But what it comes down to is an (understandable) "emotional...

  9. Trademark Law - What Search Marketers Should Know, Part 1

    What you'll find most of the search engines and online service providers doing is treating copyrights and trademarks similarly under the Digital Millennium Copyright Act (DMCA)," says Mary Berk, Microsoft adCenter's director of marketplace quality.

  10. Copyright Law: What Search Marketers Should Know (Part 2)

    A publication can include all online service providers (OSP) sites featuring the infringed content, including the search engines in their own search results pages. If you're really going to have the power of getting cash out of your copyright, you...