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  1. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Aaron Wall from SEObook investigates the page coverage of a single results page based on browser size and concludes that "when Google includes 4 AdWords ads only 50% of web browsers get to see the full 2nd organic listing, while only 20% get to...

  2. What is Valid Link Bait?

    Rae Hoffman and Aaron Wall, two prominent players in our space who've been known to create the occasional link bait, gave Werty some link building insights that are worth reading. So, determining what is valid link bait may go beyond morality, and...

  3. Daily SearchCast, June 13, 2006: Google Still A Tech Company, Says Schmdit; Google Earth Gets New Features; GBuy To Take On eBay's PayPay?; eBay Takes On AdSense; Yahoo Answerers In Times Square

    Aaron Wall over at SEO Book has also clearly seen the renewed interest in pleasure more than Google. The Wall Street Journal reports that the search companies, including A number of people have talked about the potential power of MySpace getting...

  4. 2005 in Review: The Best Search Engine Watch Forum Posts

    That didn't stop the company from suing Aaron Wall, operator of a web site SEOBook, for publishing comments about Traffic Power's activities. In other words, Google doesn't mind if people sell valuable real-estate (e.g.links) on their site, but...