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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how...

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement.

  5. Google AdWords Adds Consumer Rating Annotations

    These annotations—which need no setup—help drive website traffic with the power of consumer opinion," AdWords said in its help files. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do...