Give up some power: Don't play the dictator figure (look at history to see how that works out! A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've met a truly...
While discounts and contests may drive a brand’s fan base up quickly, many of those Fans aren't likely to have staying power. Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the...
This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking & Single Segment Reporting Power. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to...
Custora data gives more validity to notion of email as a power channel for marketing and conversions. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the...
The Power of One Those who recognize and embrace the power of this mountain of data early on stand to reap the rewards while competitors attempt to decipher exactly how they became so successful. Time is money and the clock is ticking in the race...
Google can steer the balloons via solar power and ensure that they catch the right winds to keep them together and give good internet coverage on the ground. We're solving this with some complex algorithms and lots of computing power," Google said.
Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social...
The power of integration from other channels is more easily measured and shown via attribution or other data points. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having...
Don’t expect much more clarity from Google in the future until there is a seismic power shift in online marketing. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO.
Live" emails have staying power. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES...
The power of social video lies in the recommendation to view content. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers...
All these people are all Yelp power users and many are bloggers or heavy social media users. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
Yandex also said Islands puts the power in site owner’s hands, and that it “does not mean Yandex will decide what information appears on the search page; that will be determined by the website owner who will be able to choose whether he or she...
However, the power of this process is its complexity, and if you can allocate your considerable perceptive powers to thinking through and understanding this process, you'll possess very powerful insight that is immediately transferable to your...
Pull research data like the survey mentioned above from Weber Shandwick or BrandFrog to illustrate the power of having a sociable CEO and the long list of benefits it brings to the company. Have you read the latest survey making the rounds?
Twitter Cards Hand out Engaging, Visual and Lead Gen Power Play Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
True, not all of us have the media power to attract so many people to our cause, but a movement is only as powerful as the number of people who can relate to it. The power of positivity plays a huge part in making someone appear accomplished and...
Start thinking about the power of the user experience to assist us personally based on that retargeted data and I think Yandex is onto something. Yandex has now rolled out their second-generation personalized search program.
Domain name squatters, or "cybersquatters", have realized the monetary value and the power of purchasing specific domains ahead of the brands themselves doing so. We've all done it before – we see a commercial for a brand we haven't heard of before...
What other brands have you seen harnessing the power of Vine to connect with consumers? Have you heard any of these questions in any meetings recently: What's this Vine I hear about? Should we be on Vine?
