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Pot Gold

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  1. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    In the meantime, use the power of story to help convince marketers that an investment in mobile will help bring them closer to that pot of gold. But showing that the medium can be monetized and ramped up quickly by getting it right provides a...

  2. Social Media Marketing Basics: Think First

    Social is great -- it's free and it's a pot of gold that only takes a few days to set up and not more than a week to get results. Social media marketing is new. Just look at all the books on Amazon. Look at the number of results you get in Google...

  3. Get Links Now: Make a Difference, Make Connections

    There's an unspoken undercurrent that this Sisyphean gerbil wheel has happiness at the end of it, much like the pot of gold at the end of a rainbow. As I make my way through business every day, I continually ask myself "why.