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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free to contend harm. Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    The Washington Post said it’s important to read between the lines: If you think about our search capabilities we have a great data set of topical information about topical tweets. The hierarchy within search really has to lend itself to that taxonomy.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  5. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. Organic Search Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus...