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  1. Bing Adds Auction Insights to Web Interface

    Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace," wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. Bing's Auction Insights, the process that determines which...

  2. Are Scholarship Links Considered Unnatural by Google?

    I think that there is a real danger that this type of link is going to go the way of the guest post link. When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative...

  3. Your Job Is to Make Google Look Good

    This post will explore why this is true, and what it means for your SEO strategy. Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results.

  4. Matt Cutts Extends Leave From Google Into 2015

    He added the following message to the end of a post published in July announcing his initial leave: Forrester ended his post by stating he wasn’t too proud to ask for help and for any followers to keep him in mind if they knew of any positions...

  5. Writing Your Way to the Top of Search and Social Results

    But that does not mean a 400 well-written post can’t be successful. To gain more retweets on Twitter use the words "Free," "Retweet," or "New Blog Post" Search and social media writing - we’ve come a long way in the past 10 years.

  6. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. Alternatively, you might approach an audit with specific...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...