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  1. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. How often should you post? A common expression in recent years has been that "if it’s digital, it’s optimizable. The workshop was four hours and the presentation totaled just more than...

  2. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    This post can get you moving in the right direction from a mobile Panda standpoint, and quickly. The post would get way too long. The Mobile Connection With Recent Panda 4.0 Victims When companies are hit by Panda and see a huge drop in Google...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Francis Bedard of iProspect contributed to this post. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips for some...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    More tips and insight on how to better leverage e-commerce site search are in the post from Smashing Magazine. A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement.

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    I'm not going to pull any punches with this post. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any website design effort.