The GOCT serves as a “line in the sand” from which SEOs can move forward, he notes. The next time you read or write a misinterpreted “Jarring and Jolting” doom and gloom post or cry that the sky is falling, consider the effect on the SEO industry...
Looking for more biographical notes on Matt, you'll find that he "works in the quality group at Google. Sure, you can make all this effort to go after Web search and post your articles in Digg, Furl, and so on, but that doesn't look nearly as good...
While it might not be perfect, the report also notes at the end of this
section that no one has the perfect collection of information: At page 28, the expert notes that Google's filters are relatively simple in
nature, yet they work:
Doug also notes some controversy over Google selling coffee mugs (Danny's posted pictures of one here) with the Dilbert logo. If you do, and you want to read the story behind it, check out Doug Edwards' post at Xooglers.
The study notes larger firms, with more resources and established policies and procedures, are more inclined to tie ROI of search marketing campaigns to employee performance. New York Post Sep 27 2005 8:16PM GMT