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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. The other group held the same targeting, same ads, but used the same geo...

  3. New Google Privacy Policy Combines User Data From All Google Services

    Google’s new privacy announcement is frustrating and a little frightening,” Common Sense Media chief executive James Steyer told the Washington Post. Note to Mr. There is no way anyone expected this,” Jeffrey Chester, executive director of the...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Note: Use caution in placement of the Facebook "Like" button; it's important that users are able to distinguish liking the article versus the fan page. Note: Don't obsess over keywords for SEO, because meta description is not a ranking factor for...

  5. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Please note that I don't have a Google+ account (I blocked all invites after the first half dozen) just as I don't have a Facebook account. Note to Universe: please do this earlier in the week. I was recently reading a blog post about something...

  6. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    Though he is correct in his claim that The Lab holds you responsible for any and all actions you may perform on any account that belongs to you, please note that zFire does not work for Linden Lab and therefore has no rights to any of this...

  7. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    Note: I have seen these downloads. Using a commonly known website and website location, they post information and recruitment images then gather in the IRC channel denoted on the "recruitment poster," hook up to the "Hive," and start firing at the...