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  1. How to Use Google Analytics Site Search Reports

    It may be an old post, but it is still usable today. Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to...

  2. What is SEM? Depends on Who You Ask

    However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. Bing appears to view SEM as paid search as demonstrated on the...