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  1. What is SEM? Depends on Who You Ask

    However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. Bing appears to view SEM as paid search as demonstrated on the...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Don't be afraid to write first person headlines: For example, the most popular post ever on ViralNova is: Long content has a higher perceived value: When someone sees a long post they automatically think "wow, this must have taken a ton of work.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...