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  1. Daily SearchCast, August 18, 2006: Google Execs Selling Stock; Washington Post Selling Text Links; Honestly, It's Go Ogle Checkout Not Google Checkout & More!

    Steve Rubel reported that the Washington Post launched a sponsored blogroll product that allows people to pay to be listed in the blogroll. I dug into the source code to discover the blogroll is not using the search engine suggested nofollow...

  2. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    National Public Radio's site is allowed to engage in cloaking; snooty bloggers think it's just fine to "blogroll" as if it weren't a link scheme; major publications can sell links based on their impressive PageRank, but smaller ones are advised...