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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Last year, Joe Kerschbaum wrote a great post on preparing to dominate Q1. Holiday down time is a great opportunity to perform the tasks you were too busy to focus on earlier in the year. For e-commerce advertisers, the holidays are the busiest time...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    In this post, I’m first going to cover some new information I’ve learned about Panda. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis.