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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. The landing page, which has since been removed, asked...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. This post follows up on that article with some thoughts on these comments and questions.