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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This post will focus on all four sections: We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your Content Reports in...

  2. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. However the first post defines "search marketing" as paid and unpaid. In the early 2000s, search engine marketing (SEM) was originally...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. Now, if a business or website asks for likes, shares, or comments, it will be much less...