And secondly, people have taken to search to find just the perfect gift in the shortest possible time. Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would be very different from...
Both are possible personas for Starbucks, but both require two different types of writing style of content. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.
Google is all about giving users as much relevant and useful information as possible. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.
You need to streamline each process as much as possible in order to be agile, thorough, and productive – and provide stellar results. The Forgotten Dashboard Lately, I’ve been thinking a lot about managing paid search accounts efficiently.
For SEOs, while we want to deliver the most valuable content possible, sometimes it’s difficult to determine what kind of content our audience wants at any given time. Social and SEO teams can sometimes play juxtaposing roles on paper.
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. For the third reconsideration request, however, we decided to...
Excessive Pagination - Possible Solutions You want to get as far out of the gray area as possible. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.
Check the content of the top 100 pages against the content of your other pages in order to eliminate possible duplicate content issues There are four key channels consumers use when searching for and booking hotels online.
In order to close the loop on your content and demand generation activities, it is important that you set metrics, track, optimize, and measure your campaigns (multiple content streams/types) as much as possible.
In almost all circumstances you can trace link equity right back to "neighborhoods" of shared "equity" and by doing this it is possible to work out where the "good" and "bad" ones are. Twitter has been alight for the past couple of weeks with news...
If so, is it possible that traditional websites will lose their relevance? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.
Promoted posts amplifies this reach, so that content will get in front of as many followers as possible. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.
Keeping it as brief as possible is always universally appreciated! If you've ever had a "facepalm" moment in SEO at least once in your career after launching a new page, such as it going live with an unwanted no-index tag, don't worry, you're not...
A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.
While there is a chance that the disavow tool will reject this file, it’s possible that it might actually be accepted. As such, if it’s possible to get a link removed, then you know that it is removed and don’t need to worry about it.
Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.
If it were me, I'd move on from this strategy as soon as possible. Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to implement links to other sites (your "money sites").
The AdWords default settings are all about getting you the most impressions and clicks possible. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?
This is where you want to be leveraging any social proof you have access to in the most effective way possible. In order to attract, convince, and convert as many prospects as possible, your "content funnel" needs to be carefully planned and...
Use bullet points when possible, as well as subheaders and short paragraphs to keep the content flowing and easily digestible. Is your company blog genuinely interesting? I’ve found that most company blogs aren’t, and this is often one of the...