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  1. Search Engine Marketing Checklist for Hotel Marketers

    Check the content of the top 100 pages against the content of your other pages in order to eliminate possible duplicate content issues There are four key channels consumers use when searching for and booking hotels online.

  2. Native Advertising for Small Business: The Missing Link?

    Promoted posts amplifies this reach, so that content will get in front of as many followers as possible. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  4. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. To better understand possible user engagement problems (even...