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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative reputation. Version 5.0 of the handbook is dated March 2014, and contains updated...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...