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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Each request has to be assessed individually, and we're working as quickly as possible to get through the queue. Google has started removing search results, following the European Court of Justice landmark "right to be forgotten" ruling in May.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. It's also possible to glean a lot of strategic and tactical ideas from a good magazine.

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    Lee Rowlands, attorney for The American Civil Liberties Union, commented on the EU court ruling, "This result is incompatible with the right to free expression, and it would not be possible on American soil due to protections guaranteed under the...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    This is possible because the article that was syndicated contained a link back to the author's website. So when it comes to promoting a blog post, I'm usually looking for ways to get each painstakingly written blog post reach as many people as...