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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. This morning, Animoto reported new survey results that show video has a...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few classics to apply to our perpetually dysfunctional relationship with Google.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Overall Agarwal received a few nice links, great visibility from a prominent member of the industry, and created a new relationship. Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority...

  4. Yelp Lawsuit Seeks Wages for Yelpers

    The argument that voluntarily using a free service equates to an employment relationship is completely without merit, unsupported by law and contradicted by the dozens of websites like Yelp that consumers use to help one another.

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Don’t lead with those micro-conversions unless you’ve already built a relationship of trust with your visitor. Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process.

  6. Sequencing the DNA of the Perfect Comment [Study]

    Relationship to Content In the study, the users were most likely to respond positively to a comment if the comment has 6+ likes / favorites / votes / thumbs (although if this feature doesn't exist it's neutral, as opposed to if it does exist and...