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Positive Relationship

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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Whether you’re an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams. Ultimately, a better connection between your social and...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. Scientific studies on gratitude suggest that employee participation in the gratitude campaign promotes positive feelings and well-being, an added benefit for TD...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. This morning, Animoto reported new survey results that show video has a...

  5. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few classics to apply to our perpetually dysfunctional relationship with Google.

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Overall Agarwal received a few nice links, great visibility from a prominent member of the industry, and created a new relationship. Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Don’t lead with those micro-conversions unless you’ve already built a relationship of trust with your visitor. Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process.