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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Beware of infinite loop formulas, and cancel out calculations that would apply across the board. Positive Sentiment / Complaint Count Survey Feedback Score Check out these handy formulas for calculating tangible social media benefits – advertising...

  2. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. The jury is still out on whether the addition of social results in the...