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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Positive Sentiment / Complaint Count Survey Feedback Score Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  2. Leverage Twitter's Influence To Work For Your Brand

    Every interaction is a chance to make a positive impression, and if nothing else, we’ve seen just how bad a situation can become when feedback is mismanaged on social media. It turns out that tweets contain a lot of valuable consumer feedback; with...

  3. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Feelings: Mechanism for Feedback According to Marshall Rosenberg, creator of the Center for Nonviolent Communication (CNVC), our true needs are always positive and universal. Make a list of your prospects true and positive needs that can be met by...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries. How many global marketers reading this have ever tried to get feedback on a country-level and...

  5. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Think of the effect of something like “over 3 Million copies sold” without actually needing to see the feedback of...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Q and A: Answer questions and get feedback from all key players since they’ll have this time already blocked off on their calendars to think about PPC. Follow these simple steps to turn a negative into a positive:

  7. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Give re looking forward to the commission you’ll get off of closing a new customer, but you’re also going to thrive from the positive feedback your client shares with you. Think about it. You wouldn't approach a table full of professionals you don...

  8. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Content can help deliver a positive message about your brand or your business and result in immediate conversions. Always respond to comments and feedback from your community, even if it’s just to say “thanks.

  9. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect...

  10. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    The jury is still out on whether the addition of social results in the manner in which they are implemented today in fact add something positive to the user’s quest for information (all the more so given Bing’s recent announcement that they intend...

  11. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    Tip: “Brands should focus on nurturing positive brand mentions wherever they may be on Facebook. Expect the same with brand pages, as advertisers and users offer feedback for Facebook to consider. Others, like cover images, may not be as important...