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Positioning

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  1. Last-Minute SEO - Here Come the Holidays!

    Do you know what you can do to best and most quickly improve your positioning and visibility? Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. Read any popular digital marketing thought leadership blog and you'd...

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    With the inclusion of impression share in reporting, Google is offering a glimpse into what is necessary to gain coveted PLA positioning, which should help decision making going forward. Last week, Google confirmed that it would be forcing...

  5. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.