And although many of us have done a fair job of positioning ourselves as marketing integrators, our “integration” has often been a labor-intensive cobbling together of tactics under disparate processes, tools and strategies.
Like Facebook, where the feed is largely dependent on user engagement, brands should only expect to have good positioning in the feeds of their most-engaged subscribers. In the feeds of this audience, YouTube now has your back and will give your...
In a competitive market, positioning yourself as the helpful expert is often your most powerful advantage. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the...
In other words, this lead in local is more about Facebook's overall reach and halo effect, than any extensively overt product positioning. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
He made a number of good points about re-positioning social when it comes to customer acquisition. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be...
Keeping track of the tactics and positioning of our competitors helps us make informed and logical decisions about where to increase, change, or redirect our marketing efforts. So many industry blog posts focus on the negative (e.g.things You're...
Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out. Building identity around top content is now an integral part of a strong...
Despite the good ROI seen today, as more competition flows into the channel we will certainly see CPCs rise and quality score become a stronger arbiter of positioning. PLAs are hot! We’ve been hearing that consistently since Google Shopping...
Only time will tell what these changes truly mean to your Grants campaigns and how that affects the positioning of your ads in SERPs, clicks, click-through rate (CTR), conversions, etc.something I will be monitoring very closely in the coming weeks.
Earlier this fall, Bing launched thie Bing it On campaign, a taste-test of sorts, positioning Bing search results equal to or better than those of Google's. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it...
Active PR: When you have a PR situation, specifically negative PR, you want to be able to capture the as much of the visible portion of Google’s homepage as possible and present the desired company info and positioning.
If you, dear ninja reader, can fake good CTR to the product engine, you can get some nice little CPC discounts, and some better positioning. Margins are low, products are mostly standardized, and competitors are very aggressive.
What we found is that there is a good chance that the positioning of the Wikipedia page for the animal is easily justified by analysis of query data (let alone the comprehensive CTR data that Google has) without any link analysis at all.
This flexibility combined with Passbook's on-deck positioning in iOS will make it a powerful tool for users to organize all of their coupons, gift cards, and loyalty cards. Though this has lots of important implications for mobile local search (and...
LinkedIn is positioning the new design and features as an equal opportunity for businesses and users to comment, like or share updates with their network. LinkedIn is moving one step further into business-to-business and business-to-consumer...
The chart shows over a 15 point difference in CTR from top to side positioning, and while the difference isn’t as great for positions two and three, the CTR difference is about 4 points. Ever done a search, and noticed that there are no paid search...
With so many ways to reach, engage and convert people on the web, you need a variety of content including positioning, SEO, photographs, email marketing campaigns, blog posts, elevator pitches, offers, etc.
SEO and PR teams are always after the same goal: to improve their brand's positioning online. Industry relevance, influence, and brand trust all play a factor. Social media has a greater impact on search engine optimization (SEO) as well, both on...
This is still intact (for now) but it begs the question of what will happen when Apple yanks this positioning like it has done with Google's mapping app. But the greatest impact could result from Apple's new Maps app in iOS6, which replaces Google...
