SEO News

Positioning

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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    With the inclusion of impression share in reporting, Google is offering a glimpse into what is necessary to gain coveted PLA positioning, which should help decision making going forward. Last week, Google confirmed that it would be forcing...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    To move into the realm of writing or speaking for thought leadership purposes, you first have to determine your unique positioning. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied...

  3. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Site security used to be the stuff of big companies and governments, but with so many WordPress users attacked almost daily (and often en masse) and "hacking's" ability to take your site out of your most lucrative SEO positioning, can you afford...