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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. In addition to strengthening your overall social...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Map a social media strategic plan. For ROI calculations, use your actual CTR values available via Google Webmaster Tools. Analyze reasons for top scoring. Weigh factors and score all tactics to identify and compare top candidates.

  3. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    You can see that the top 3 and the map got a little bit of lovin’, but if you’re in Chicago and hoping to rank for pizza, you want to be in that 7-pack, not necessarily in one of the top three spots. Anyway, the “Pizza Hut” SERP had a PPC ad on top...