As Google's Chief Economist said, "on average, ads that appear above the search results tend to get substantially more clicks than ads that appear on the right-hand side. Average ad position in Google Analytics can sometimes be misleading, because...
Recently I read, and re-read, "Understanding the Average Position Metric," by Hal Varian, Google's Chief Economist, on the Inside AdWords blog. Position 1 (top) vs. The top PPC position above organic is obviously Position 1.
And Hal Varian, Google's chief economist, said people are too focused on position when they should be tracking conversion. Google recommends reading their economist's article and "if you'd still like to target specific ad positions, we recommend...
Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Posted by Nathania Johnson Aug 21, 2009 Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion...
