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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new story about belonging: The categorization is pretty accurate – all the results are clearly top-notch...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). We all know that consumers, more often than not, will click on the top ad above...

  4. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. I had the pleasure of discussing the SEO competitive landscape as part of...