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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The position of keywords in titles is also considered in rankings. What's more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average total number of signals per position was...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Being in this position is the ultimate position you want to build into, but if like most you’re not...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page Average position greater than 5 In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented...

  6. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.