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Position Preference

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  1. Retail Paid Search Competition Heats Up with New Entrants

    Perhaps just as important is the need to build awareness and preference among those consumers so as to benefit from shopping consideration and loyalty. Interestingly, one of the changes in the number one position can be seen as a reflection of the...

  2. The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands)

    Sharing personal information about a fellow Resident --including gender, religion, age, marital status, race, sexual preference, and real-world location beyond what is provided by the Resident in the First Life page of their Resident profile is a...

  3. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preference in many cases, depending upon size of site and budget, is to build organic pages for terms that cost a lot in PPC engines, optimize them for those highly competitive terms, and work on gaining some decent rankings.

  4. Selling SEO During an Economic Downturn

    Creating preference with online buyers starts with search engine optimization (SEO). Let's look at some of the ways to position SEO when selling to existing clients or new prospects. Ideally, BOTW or other local directory pages will also occupy a...

  5. Get in on the Conversation about the Future of SEO

    Personalization and digital asset optimization will end 1999-style ranking reports, as search engine results will be based on blended results from end-user specifics, such as geographic location, time of day, previous searching history, and peer...