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  1. Converged Media in Marketing Starts With Breaking Down Silos

    Why do these larger, legacy brands not care about it? On one hand, the manufacturer's website said, tell us what you want to buy, Forrester - but the offline sales experience reversed that position. Product Manager - Webmaster Outreach at Bing...

  2. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. As to methodology, the report notes, “General Sentiment...

  3. Beyond the Click: What Shoppers Need Now - SES San Francisco

    Physical stores = brands offered, comparing products, promotions Your position in search engines are really important, even more so with online retail. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media.

  4. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Incisive Media's market-leading brands include Accountancy Age, Small Voices, Big Impact: Social Media for the Little Guy am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use...