As Google's Chief Economist said, "on average, ads that appear above the search results tend to get substantially more clicks than ads that appear on the right-hand side. Average ad position in Google Analytics can sometimes be misleading, because...
Recently I read, and re-read, "Understanding the Average Position Metric," by Hal Varian, Google's Chief Economist, on the Inside AdWords blog. This is a topic many advertisers don't fully understand, so we'll look at a couple of data points from...
Google Chief Economist Supports Retiring Position Preference And Most Advertisers Should Too by Frank Watson Goodbye, AdWords Position Preference. As of now the Google AdWords API does not support Position Preference and the option will be retired...
And Hal Varian, Google's chief economist, said people are too focused on position when they should be tracking conversion. Google recommends reading their economist's article and "if you'd still like to target specific ad positions, we recommend...
Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Posted by Nathania Johnson Aug 21, 2009 Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion...
Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Friedman Varian wanted to emphasize that ad position is affected by ad quality.
Hal Varian, Google's chief economist and occasional Freakonomics Blog guest blogger, posted "Why data matters" on the official Google blog, cross-posted on the Google Public Policy Blog. Varian's position auction paper (pdf); BBC News on Moore's...
The alliance against Google, The Economist Daboll explains that his position was created at Yahoo to bring together the external world of market research and the wealth of internal data that Yahoo collects.
