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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid...

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Whilst premium ad spots are not shown in this example, the screenshots below clearly show that the results immediately below the search box get the most attention, as do localized results. The gold nuggets in Rubel's position however is that Google...

  3. Beyond the Click: What Shoppers Need Now - SES San Francisco

    Make your search box easy to find and put it in a place that's obvious on the page The faster the search response time, the better percent of people find site search optimization to be the second most effective way to boost sales percent of...

  4. Defending SEM During a Recession

    A Small Business Marketing Success Story: Pink Cake Box, Search Engine Land You have time to optimize a page to "Chevy Malibu" or "Purple Chevy Malibu with black leather. Don't be naive about your position in the company.

  5. SEM Brand Reputation Management

    Soap Box Time As if the problem created by this product wasn't bad enough, ads in weekend newspapers and Black Friday circulars started appearing from major retailers like Toys "R" Us and Target. Position your content alongside entries complaining...

  6. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    The system uses what is called the "black box" bid and ranking method, similar to the way Google and now Yahoo determine Cost Per Click (CPC).The CPC is a combination of how much you are willing to bid (max bid) and your Click Thru Rate (CTR) in...

  7. Think Like a Search Engineer

    To see examples of this, try searching on "Cancer" in Google and notice the "Refine results for cancer" links, or try searching on "Beatles" on Ask.com, and see how they have formulated their Smart Answer with links to music, images, products, and...