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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Simply put, if you're an AdWords advertiser, improving your Quality Score should be at the very top of your agenda. However, this is where some AdWords users lose their way. Quality Score also has a significant impact on Cost Per Acquisition (or...

  2. SearchDay: Search Engine Optimization: Back to Basics

    Level of difficulty: abbottsys testing ;-) I copy an AdWords ad from a Google SRP and paste it into an (html) email so the ad is a live link. AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes...

  3. A Keynote Conversation with Danny Sullivan and Jason Calacanis

    Don't bet on it.Andrew Goodman is the founder and principal of Page Zero Media and author of Winning Results with Google AdWords. Here's the transcript:Digg: "Brilliant"Google: "Brilliant and unstoppable and good.AOL: (long sigh, pregnant pause...