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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Here are the top 10 brands and retailers by ad spend: Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Retailers aren't far behind in their ad spend. The top retailers by spend in beauty and cosmetics...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How do they position their ad copy for branded searches vs.non-branded? For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC...