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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How do they position their ad copy for branded searches vs.non-branded? For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    Within 48 hours of posting my recruitment ad for a marketing assistant on LinkedIn, I received over 100 resumes and had to close my ad because there were so many great candidates. I had hired and trained interns to groom into a more stable position...

  4. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Top Video Ad Properties by Video Ads Viewed Although it wasn't in the top 10 video ad properties a year ago, has vaulted into fourth place. In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the...