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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    In the preceding figure, you can see that ad positioning is determined by Ad Rank. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

  3. How to Dominate the Entire First Page of Google

    Obviously you are going to rank for your brand terms, so what can you do in addition? The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically.

  4. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    A university grad can gain access and search rank by paying for a Premium LinkedIn subscription. Within 48 hours of posting my recruitment ad for a marketing assistant on LinkedIn, I received over 100 resumes and had to close my ad because there...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. Google Shopping's ad program Product Listing Ads gives online merchants a lot of...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR with an average monthly search volume of 120,000 = 84,878 more search referrals Social SEO Improved Search Rank 5.

  7. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google determines where products rank based on an algorithm which includes PLA bids, but also incorporates other merchant metrics. I touch on some best practices, such as how to set up a best seller Ad Group and Seasonal Ad Group, Monitoring your...

  8. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a press release this morning, Bing accused Google Shopping's pay-to-rank scheme as “not true search results. While merchants can pay fees for inclusion on our third party shopping sites, and subsequently may appear in Bing Shopping through...