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  1. Retail Paid Search Competition Heats Up with New Entrants

    Perhaps just as important is the need to build awareness and preference among those consumers so as to benefit from shopping consideration and loyalty. Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the...

  2. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preference in many cases, depending upon size of site and budget, is to build organic pages for terms that cost a lot in PPC engines, optimize them for those highly competitive terms, and work on gaining some decent rankings.

  3. SearchDay: Google AdWords Editor a Great Tool for Content

    I have my position preference set at 1-3. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is...