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  1. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012, the duration of the average online content video was...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube...

  4. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    Offers only appear when you’re ad is in the top position. The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content...

  5. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.