SEO News

Position Ad Dynamic Keyword Insertion

  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Testing dynamic keyword insertion (DKI) to help improve CTRs. As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Separating out low-quality score keywords into their own ad groups.

  2. Killer PPC Ads: The Fundamentals

    DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize...

  3. PPC Landing Pages: Surprising Examples

    They're often employed by comparison shopping engines (like who, by necessity, grind out hundreds of thousands of ads, often dynamically using dynamic keyword insertion. Part of the keyword appears in the headline, and was...

  4. Dynamic Keyword Insertion: Friend or Foe?

    Why not put all 540 into one ad group and use Dynamic Keyword Insertion (DKI) to make sure each keyword appears in the ad? In a nutshell, DKI lets an advertiser designate a spot in an ad where a keyword will be inserted when a search term matches...