As Google's Chief Economist said, "on average, ads that appear above the search results tend to get substantially more clicks than ads that appear on the right-hand side. Average ad position in Google Analytics can sometimes be misleading, because...
Recently I read, and re-read, "Understanding the Average Position Metric," by Hal Varian, Google's Chief Economist, on the Inside AdWords blog. Here are examples of each where the ad rank would report out as position 1 for [apple” and [chipotle”:
Google Chief Economist Supports Retiring Position Preference And Most Advertisers Should Too by Frank Watson YouTube is reportedly ready to spend $100 million to develop original ad-supported programming to populate about 20 new niche "channels,"
Google recommends reading their economist's article and "if you'd still like to target specific ad positions, we recommend that you try using automated rules. And Hal Varian, Google's chief economist, said people are too focused on position when...
Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Posted by Nathania Johnson Aug 21, 2009 Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion...
Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Friedman Varian wanted to emphasize that ad position is affected by ad quality.
The alliance against Google, The Economist New Ask Ad Targets Search New Ask Ad Targets Search Daboll explains that his position was created at Yahoo to bring together the external world of market research and the wealth of internal data that...
