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  1. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. Use AdWords labels to group sets of keywords. Ad position – the average rank of your ad on the page. Position above rate – how often participants were shown in an ad position above you.

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this is where some AdWords users lose their way. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily focused on e...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). Launched towards the end of last year, call tracking...