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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's agencies, a lot of AdWords agencies that are this program product listing ad's has kind of been thrust upon them from...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. Without reserve, Chatterjee told SEW that the call-through...

  4. The Future of Affiliate Marketing

    Some ad network servers do this to a degree, and Google attempted it with their affiliate program. But a program that can rotate offers through a publisher's site and determine the best conversion could create a definite improvement.

  5. SearchDay | Yahoo's New Era

    Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. Google AdWords Releases 7 New Help Videos Posted by Nathania Johnson Jan 28, 2009 Google AdWords has released new help videos to assist...

  6. Are You Measuring SEO Success Correctly?

    I've written before about how a SEO program's "success" should be based on the lift of organic search traffic rather than the ranking report. Many times Google AdWords data is being reported as organic traffic.