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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.