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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Here are the top 10 brands and retailers by ad spend: Retailers aren't far behind in their ad spend. Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. The gap was not so significant between retailers with...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account.

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. We all know that consumers, more often than not, will click on the...