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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The position of keywords in titles is also considered in rankings. What's more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average total number of signals per position was...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Average position greater than 5 On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was...