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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013. Handbags was the only category in which luxury brands outspent retailers.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    There is a huge opportunity to help companies improve conversion rates and position yourself as a CRO expert. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects.

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    There is much to explore here, but we've highlighted 'News / Newspapers' at position 7 in the table. Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Every PPC professional knows that remarketing is a no-brainer.

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Last month I posted an article that looked at the relationship between click-through rates and average position. Should you really be chasing a higher position in order to get the incremental clicks? What about the relationship that average...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Brands that learn how to evolve their approach to SEO and content put themselves in a winning position. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.