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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Last month I posted an article that looked at the relationship between click-through rates and average position. Should you really be chasing a higher position in order to get the incremental clicks? What about the relationship that average...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Brands that learn how to evolve their approach to SEO and content put themselves in a winning position. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is understandable. We all know that consumers, more often than not, will...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. Many terms are used within the search industry.