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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  2. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Portuguese has grown by 990.1 percent As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the 2011 SES San Francisco conference.

  3. Embracing the Nation -- Why Localizing by Country Works

    Thanks to our exploring and exploiting forebears, English is now spoken around the world, French is spoken throughout northwest and central Africa, Spanish is spoken throughout Latin America, Portuguese is spoken in Brazil, and so on and so forth.

  4. Targeting by Language or Country: What You Need to Know

    And that's not talking about other languages either; not only is Brazilian Portuguese different from European Portuguese, you've got to get two hosting boxes in each country, have independent TLD's and different SEO strategies around each...

  5. YouTube App for Windows Mobile and Symbian S60 Adds More Languages

    Brazilian Portuguese YouTube has added five languages to its application for Windows Mobile and Symbian S60 phones. The new languages are: Polish Russian Swedish Czech This brings the total languages supported by the YouTube mobile application to 12.