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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  3. The United States of Google: Mapping Google Usage by State

    Future research should expand on the model we have considered by including other variables which can affect Google usage rates, such as percent of population that is urban versus percent of population that is rural in each state," Chitika said in...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    As of May 22, 2012, global adoption was only at about 0.68 percent of the total Internet population but, according to Jason Fesler, Distinguished Architect at Yahoo, that number is likely to increase to between 30 and 40 percent of total usage...

  5. CIVETS: New Global Marketing Opportunities in Emerging Economies

    South Africa has a population of 49 million and a lower median age of 25, while Egypt has a population of 84 million and has a median age of 24, the lowest of the group. According to Internet World Stats Indonesia has 55 million Internet users...

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    U.S.tablet ownership doubled over the holiday season which means about 10 percent of the population was gifted a tablet. The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday...