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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Video ads reached 53 percent of the total U.S.population an average of 70 times during the month. Powered by YouTube, VEVO became the most visited US...

  2. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  4. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    According to comScore Media Metrix, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Well, the population of India is 1.2 billion. Although that’s not very close to the population of India...