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Population Americans Watched

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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Video ads reached 53 percent of the total U.S.population an average of 70 times during the month. Americans viewed 11.3 billion video ads in December 2012, with Google sites ranking first with nearly 2 billion ads.

  2. YouTube Still Top Online Video Site, but Battle for #2 Gets Intense

    Video ads reached 45 percent of the total U.S.population an average of 32 times during the month. The top video ad networks in terms of their potential reach of the total U.S.population were: ScanScout at 46.8 percent, BrightRoll Video Network at...

  3. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    Video ads reached 45 percent of the total U.S.population an average of 31.5 times during the month. Americans viewed more than 4.3 billion video ads in June, with Hulu generating the highest number of ad views at 566 million.