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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Video ads reached 53 percent of the total U.S.population an average of 70 times during the month. Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.

  2. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Video ads reached 52 percent of the total U.S.population an average of 61 times during the month. Nearly 36.9 billion video content views occurred during the month, with Google sites generating the highest number at 19.6 billion, followed by AOL...

  3. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    Video ads reached 45 percent of the total U.S.population an average of 31.5 times during the month. Americans viewed more than 4.3 billion video ads in June, with Hulu generating the highest number of ad views at 566 million.